The Other Side of Now – Creative AI Image Generation Competition
Funded by the GREAT Campaign, in Partnership with TASWEER Photo Festival and Years of Culture
From 20 October 2025 to 10 November 2025
Location British Council Qatar
For Applications and Registration, follow the below link:
As part of the Photography Competition: Perspectives of Place, we invite artists, technologists, and creatives to participate in a special category exploring the intersection of photography, imagination, and artificial intelligence.
Theme: The Other Side of Now
What if reality isn’t singular? What if countless alternate “nows” are unfolding alongside our own?
This competition challenges you to use generative AI tools to create images that explore parallel presents, alternate realities, and unseen possibilities.
Through the lens of “Perspectives of Place,” this category asks:
- What might a familiar place look like in a different timeline?
- How do imagined or speculative environments reflect identity and culture?
- Can AI help us visualise emotional or symbolic dimensions of place that traditional photography cannot?
- How would a familiar place evolve if a key historical event had unfolded differently?
- What might a creative city look like in a future where art and technology are indistinguishable?
- Can a digital community be visualised as a physical space in an alternate reality?
- What does home feel like in a world governed by different rules of time, gravity, or emotion?
- How do personal memories reshape the architecture of imagined spaces?
- What if your city was built by a different civilisation or culture?
Who can Apply?
Competition Categories
Adults: 18 years and above
Submission Guidelines
- Number of images per participant: Up to 3.
- File Requirements: JPEG or PNG, 300 DPI, minimum 3000px on shortest side.
- File Naming Convention: Name your file as AI_FullName_Title.jpg and upload it using the link provided in the application form.
- Prompt & Process Disclosure: Each entry must include the following details in the application form:
- Original AI prompt(s)
- Any post-production tools used
- 150-word concept statement explaining the idea and how it relates to Perspectives of Place
Frame your world, Share your story
Important Dates:
Application Dates: From 20 October 2025 to 10 November 2025
Deadline for submission is 10 November 2025
Contact us at photocompetition@britishcouncil.org or call us at 4425 1814
For Applications and Registration, follow the below links: